Florence Engineering
From sacred geometry to a digital identity: the new face of Florence Engineering
- Client
- Florence Engineering srl
- Work
- Logo design, website
- When
- 2022
Working for a company like Florence Engineering means dealing with a world of high technology, microwaves and complex electronic systems. We took on the task of translating that complexity into a solid, clean, professional identity able to speak the language of the B2B and industrial sector. The restyling turns a purely technical identity into a symbol rooted in history: starting from the old logo, built on a sine wave, we looked for the new form in the marble geometries of the Baptistery of San Giovanni. Through a rigorous process of synthesis, the proportions of Florentine architecture were carried into a modern grid, producing a solid, balanced FE monogram.
Branding and visual communication for advanced engineering
Florence Engineering's vision comes to life through a consistent visual ecosystem that inhabits both physical and digital space. We also handled the fit-out of the premises, designing elegant window applications and wall graphics that tell the ideas of precision and ingenuity visually. That continuity finds its fullest expression in the new website, a technological hub where the architecture of the logo is reflected in a modern, functional interface built to give every stage of the design process a voice.