Fiera dell’Est
One image, a thousand faces
- Client
- Fiera dell'Est
- Work
- Logo design, print and social graphics
- When
- 2023
An explosion of colour and invention for an unforgettable fair. The communication for Fiera dell'Est 2023 and 2025 at Borselli was made to catch the eye and carry the energy of the event. A bright pink and dynamic lettering produced a young, lively image, while minimal icons stand for the key elements of the fair.
The face of the festival
Once the brand identity was set, the design was carried across a range of media. The poster uses a clean layout that puts the event's name and the essentials — date, what is on offer — in the foreground. Against the pink ground, yellow line icons of stalls, musical instruments and animals recall the atmosphere of the fair simply and directly.
The T-shirt turns the identity into something wearable and memorable. The elephant illustration brings a note of irony and originality that makes the design not only a means of communication but a distinctive piece of merchandise.