ArcoExplorer
Travel in colour, stories without borders.
- Client
- Studio Arcobaleno S.r.l.
- Work
- Logo design, project graphics, website
- When
- 2023
For Arco Explorer, designing the logo was a journey inside the journey. The mark brings together the essence of exploration and the beauty of nature's colours. The name ARC stands both for the route and for the rainbow, a symbol of discovery and wonder. Inside it, the stylised compass points not only to directions but to the variety of experiences and routes the blog offers. The blueberry at the centre ties the Arco Explorer team together and adds an organic, natural note against the vibrant colours, signalling a genuine and environmentally careful approach. The italic of Explorer evokes movement and adventure. It is a mark that captures the spirit of someone looking not just for a destination, but for a story to live.
Every flyer, a new horizon.
The advertising flyers for Arco Explorer were conceived to be much more than a piece of paper. They are a visual invitation to adventure. Each one is a window onto a world to discover, a small taste of the stories and destinations the blog holds. The clean design and evocative images aim to stir curiosity and the desire to explore.