Bodyline
A high-performance site for the Bodyline Firenze community
- Client
- Bodyline gym, Florence
- Work
- Website
- When
- 2024
The restyling and web development project for Bodyline — a long-standing gym and a reference point for fitness in Florence — began with the need to turn a rich and varied timetable into an intuitive digital experience with a high conversion rate. We redesigned the site's information architecture around the centre's strengths: a very wide range of classes, from functional training and calisthenics through to martial arts, pilates and gentle gymnastics, and the flexibility of the new opening hours.
Giving the online presence a rhythm
We built a minimal-chic, mobile-first interface, tuned the loading speed and added a constantly updated news section so that workshops, timetable changes and masterclasses can be announced in real time. With fluid navigation and strategic touchpoints across the platform, the new site supports lead generation and the choice of the right membership, letting the community of athletes move online with the same agility they bring to the weights room every day.