Carrai
Branding and communication for Carrai Stampa: printing excellence in Florence
- Client
- Carrai Cuoi Artistici Fiorentini
- Work
- Logo design, photography, website
- When
- 2022
The project for Carrai was a complete rebranding and digitisation. We handled the creation of the logo, designed to reflect the print house's long history. To do justice to the craft in their products we shot a dedicated professional photography set, capturing every detail of the company, and brought all of it together in a new institutional website — modern and fast.
Graphic design and creative direction
Building the site was the beating heart of the communication strategy. We developed a platform that not only shows Carrai's printing work but keeps the user experience fluid and search-engine ready. Every element — from the logo to the navigation to the treatment of the photographs — is perfectly consistent, and gives the client an effective sales tool across Tuscany.