Apartments Fabroniana
A first-rate interface for the most exclusive apartments in Pistoia.
- Client
- Fabroniana Apartments
- Work
- Logo design, website
- When
- 2023
The web design and digital development project for Apartments in Pistoia set out to place online an exclusive selection of luxury apartments inside historic buildings in the heart of the city. To answer the needs of an international, cosmopolitan audience looking for the most authentic Tuscany, we built the platform around a minimal-chic design with a strong emotional charge. The information architecture was reworked from the ground up to carry the visual storytelling of the residences — set between the charm of Piazza della Sala and the grandeur of Piazza del Duomo — while keeping navigation fluid and intuitive as visitors explore the properties.
The strategy and the build
Through a clean layout, careful handling of multilingual content and a dynamic transition between the photo galleries and the detail of the services on offer, we built a digital ecosystem oriented towards conversion — one that carries, from the first click, the professional, warm and elegant welcome that defines the brand.