Quei2
The soul of the project: where the grape meets the olive
- Client
- Quei 2
- Work
- Logo design, website
- When
- 2022
Quei2 began from the wish to celebrate the deep roots of the Italian landscape, bringing into one visual identity the two pillars of Mediterranean culture: wine and oil. The challenge was to translate that duality into a contemporary graphic language, elegant and strongly distinctive.
We worked on the sinuosity of the line to make a mark that would tell a story of passion, nature and craft. The new logo uses a one-line art style to draw the profiles of the two protagonists, integrated with the fruits of the land. The chromatic contrast between the deep bordeaux of the wine and the sage green of the olive creates a visual balance that communicates quality and authenticity at once.
Contrast as a signature
For the site we designed an immersive experience playing on a deep chromatic duality. The minimal-chic design is not only an aesthetic choice but a stage built to carry the brand's narrative through a careful use of photography. The visual heart of the project lies in the contrast between the rigour of black and white and the energy of colour: landscape shots in greyscale, standing for a rooted and solid tradition, lit up by details recoloured by hand.